06/08/2024
Co-Founder & Lead Consultant
In a recent project, Dirigible worked with a top 5 global pharmaceutical company to build and deploy an artificially intelligent multi-channel promotional outreach engine across multiple strategic brand portfolios. Their existing process of engaging providers was highly manual and limited their ability to coordinate across brands, leading to substantial inefficiencies. In addition, their current strategy only considered aggregate customer segments, rather than leveraging individual provider traits and behaviors.
Engaging More Effectively Using AI
In a recent project, Dirigible worked with a top 5 global pharmaceutical company to build and deploy an artificially intelligent multi-channel promotional outreach engine across multiple strategic brand portfolios. Their existing process of engaging providers was highly manual and limited their ability to coordinate across brands, leading to substantial inefficiencies. In addition, their current strategy only considered aggregate customer segments, rather than leveraging individual provider traits and behaviors.
Our Solution
In a recent project, Dirigible worked with a top 5 global pharmaceutical company to build and deploy an artificially intelligent multi-channel promotional outreach engine across multiple strategic brand portfolios. Their existing process of engaging providers was highly manual and limited their ability to coordinate across brands, leading to substantial inefficiencies. In addition, their current strategy only considered aggregate customer segments, rather than leveraging individual provider traits and behaviors.
